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eBusiness Blog

Category >> Web Marketing

New Ways to Target Your Marketing Message

Posted by: Raul Reynoso in Web Marketing, Social Network Marketing, Search Engine Marketing on May 12, 2008

arrows on target Mike Moran wrote an interesting post in his blog, Biznology. He argues that the importance of search engines as a marketing platform is likely to decline as new technologies, like social networks, give people new ways to find information.

This got me thinking about two related issues.  What are the advantages and disadvantages of search engine marketing compared to social network marketing? And what will be the impact of new niche search engines?

The main advantage of a Social Network is that marketers have access to a lot of information about each user, like age, gender, interests, likes, and dislikes.  This gold mine of information can be used to target marketing campaigns to the most receptive audience.  Even information about the user's social group can potentially be used to tailor marketing messages.

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